When lava lamps are disappearing, we put it back on track.
When we let it free to determine a product on which to develop a marketing campaign, no hesitation. We dig in the kitsch, the retro while trying to create pleasant renders. It’s time to revive the lava lamps.
New brand, new identity
Color & material
The brand FEVER plays on strong nostalgic values that we wanted to remember in our colorimetric choices. Three shades have been selected, and renamed to appear in this chart.
In order to remember our affiliation to the 80s, the three colors chosen are mostly neon colors.